Bronwyn Lasarow | Portfolio

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Arclight Cinemas

Arclight

Cinemas

Arclight Cinemas

Rebrand Case Study

ArcLight enables meaningful movie going experiences for those who value craftsmanship, helping to create a more understanding and connected world.

At the intersection of film, food, and music, ArcLight goes beyond the traditional moviegoing experience to explore the possibilities of what could be. The brand sees a unique opportunity to captivate mainstream moviegoers who increasingly value craftsmanship.

Hello Design

2 weeks

Arclight cinemas

Los Angeles

The Brief

The objective of this project was to create a functional website and rebrand that best represents ArcLight Cinemas, more than a place to see a movie, its an experience. I created the user journey, wireframes, content design, visual aesthetic and final design for the website. For this case study a wireframe kit and full functional website was designed, as well as a rebrand for ArcLight Cinemas.

The art of movie-making is filled with moments of beauty just waiting to be celebrated; countless subtle gestures and masterful cuts converging to bring whole worlds into focus.

Design a solution to adopt and maintain the habit of running that takes into consideration the human factors and motivations used in User Experience Design to help a user stay motivated. The following design solution includes key features such as Goal Setting, Tracking Progress, Personalization and Customization, Rewards, Gamification, Community, Challenges, Location and much more. A solution that encourages someone to run, maintain the habit and to simply enjoy the habit of running.

The art of movie-making is filled with moments of beauty just waiting to be celebrated; countless subtle gestures and masterful cuts converging to bring whole worlds into focus.

Fonts & Colors

Color

Elevate your cinematic journey with Arclight’s premium colour palette. Inspired by the grandeur of the gold screen, this palette features deep, luxurious tones and modern, refined accents.

#E6E6E6

#CBCBCB

#DBB260

#101010

Font

A simple, clean serif font adds character while maintaining clarity and legibility, echoing the brand’s refined, approachable feel.

Cormorant Garamond

Gallery