Bronwyn Lasarow | Portfolio

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ScarAway

Rebrand Case Study

Scars are the place where healing begins both physically and emotionally.

ScarAway is a doctor-recommended advanced silicone technology that works on newly healed wounds and on visible older scars, including hypertrophic scars and keloids.

Hello Design

2 weeks

Scaraway

Los Angeles

The Brief

I wanted the ScarAway website redesign to center around the idea that healing is a beautiful, natural process. The refreshed look and feel should evoke a sense of calm, renewal, and organic transformation, mirroring the journey of skin as it recovers. With a clean, modern aesthetic and a soft, nature-inspired palette, the new design will highlight ScarAway’s role in supporting healing with care and authenticity. This refresh aims to build trust while inspiring confidence, reinforcing that every scar tells a story and healing it can be just as beautiful.

Design a solution to adopt and maintain the habit of running that takes into consideration the human factors and motivations used in User Experience Design to help a user stay motivated. The following design solution includes key features such as Goal Setting, Tracking Progress, Personalization and Customization, Rewards, Gamification, Community, Challenges, Location and much more. A solution that encourages someone to run, maintain the habit and to simply enjoy the habit of running.

Fonts & Colors

Color

The color palette uses soft, organic tones derived from ScarAway’s brand colors, reflecting the gentle, natural process of healing.

#BA879F

#7AC3B3

#5D4F7A

#7A90B1

Font

A simple, clean serif font adds character while maintaining clarity and legibility, echoing the brand’s refined, approachable feel.

Cormorant Garamond

Gallery